B2B companies with referrals have a 70% higher conversion rate and a 69% faster close time on sales. Customers acquired through referrals have a 37% higher retention rate. This multiplier effect expands the customer base organically as satisfied customers become advocates and recommend the company's products or services to their network.

Customer Support. Customer Success. They sound similar, and they both have CS as an abbreviation. But they serve very different purposes for your customer and in your organization. By not understanding the difference, you are not only leaving money on the table, you are also increasing your churn rates.